Table of Contents

Chapter 1: Sustainable development, global forests, human well-being

Chapter 2: Forest industries, their products, and end-uses

Chapter 3: Understanding forest products marketing

Chapter 4: Information in marketing planning

Chapter 5: Strategy and strategic planning

Chapter 6: Marketing structures (management, planning, distribution, etc.)

Chapter 7: Marketing functions (advertising, pricing, etc.

Chapter 8: Putting together a marketing plan